Our mission

We work to support children to flourish, though improving and increasing their opportunity to play.

We focus on play because we know how much this benefits children’s health, wellbeing and development. It is important for their lives in the here and now as well as for their future life chances.

Our aims

Our aims are to:

  • Provide enriching opportunities for children to play in support of their health, wellbeing and development
  • Build family, community and professional capacity to support play
  • Advocate for play and inform and influence decision-making

Achieving our mission

We work with a wide range of people and organisations. Children benefit from play with their parents and carers (especially in the early years), with the professionals who come into their lives and in spaces away from adults in their free time.

We prioritise the communities of interest and place where there is most need for support and opportunities.

Underpinning values

Playing is something children have a right to do. This right is protected in article 31 of the United Nations Convention on the Rights of the Child, an international agreement that the UK has signed up to:

‘State Parties recognise the right of the child to rest and leisure, to engage in play and recreational activities appropriate to the age of the child and to participate freely in cultural life and the arts.’